{"id":5582,"date":"2023-03-17T15:41:49","date_gmt":"2023-03-17T14:41:49","guid":{"rendered":"https:\/\/hierostrasbourg.com\/index.php\/2023\/03\/17\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok\/"},"modified":"2023-03-17T15:41:49","modified_gmt":"2023-03-17T14:41:49","slug":"le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok","status":"publish","type":"post","link":"https:\/\/hierostrasbourg.com\/index.php\/2023\/03\/17\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok\/","title":{"rendered":"\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb"},"content":{"rendered":"<p><em>Devenues incontournables dans le paysage culturel mondial, les entreprises telles que Netflix ou Spotify restent en qu\u00eate d\u2019un mod\u00e8le \u00e9conomique durable. Peu ou pas rentables, elles doivent faire face au vieillissement de leurs abonn\u00e9s, analyse Michel Guerrin, r\u00e9dacteur en chef au \u00ab Monde \u00bb, dans sa chronique.<\/em><\/p>\n<p>Source \/ Lire la suite : <a href=\"https:\/\/www.lemonde.fr\/culture\/article\/2023\/03\/17\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourd-hui-attire-par-tiktok_6165829_3246.html\">\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb<\/a><\/p>\n<p>L\u2019article <a href=\"https:\/\/musiquesactuelles.alsace\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok\/\">\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb<\/a> est apparu en premier sur <a href=\"https:\/\/musiquesactuelles.alsace\/\">Musiques Actuelles en Alsace<\/a>.<\/p>\n<p>L\u2019article <a href=\"https:\/\/popburo.fr\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok\/\">\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb<\/a> est apparu en premier sur <a href=\"https:\/\/popburo.fr\/\">POP B\u00dcRO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Devenues incontournables dans le paysage culturel mondial, les entreprises telles que Netflix ou Spotify restent en qu\u00eate d\u2019un mod\u00e8le \u00e9conomique durable. Peu ou pas rentables, elles doivent faire face au vieillissement de leurs abonn\u00e9s, analyse Michel Guerrin, r\u00e9dacteur en chef au \u00ab Monde \u00bb, dans sa chronique. Source \/ Lire la suite : \u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb L\u2019article \u00ab Le d\u00e9fi des plates-formes de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5582","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb - HIERO STRASBOURG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hierostrasbourg.com\/index.php\/2023\/03\/17\/le-defi-des-plates-formes-de-streaming-seduire-et-faire-payer-un-public-jeune-aujourdhui-attire-par-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Le d\u00e9fi des plates-formes de streaming : s\u00e9duire et faire payer un public jeune aujourd\u2019hui attir\u00e9 par TikTok \u00bb - HIERO STRASBOURG\" \/>\n<meta property=\"og:description\" content=\"Devenues incontournables dans le paysage culturel mondial, les entreprises telles que Netflix ou Spotify restent en qu\u00eate d\u2019un mod\u00e8le \u00e9conomique durable. Peu ou pas rentables, elles doivent faire face au vieillissement de leurs abonn\u00e9s, analyse Michel Guerrin, r\u00e9dacteur en chef au \u00ab Monde \u00bb, dans sa chronique. 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