{"id":14936751,"date":"2026-04-19T21:22:55","date_gmt":"2026-04-19T19:22:55","guid":{"rendered":"https:\/\/hierostrasbourg.com\/index.php\/2026\/04\/19\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\/"},"modified":"2026-04-19T21:22:55","modified_gmt":"2026-04-19T19:22:55","slug":"avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi","status":"publish","type":"post","link":"https:\/\/hierostrasbourg.com\/index.php\/2026\/04\/19\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\/","title":{"rendered":"\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising"},"content":{"rendered":"<p><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/musiquesactuelles.net\/wp-content\/uploads\/2024\/02\/lesechos-74-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"lesechos 74\"><\/p>\n<blockquote>\n<p><em>Le merchandising est aujourd\u2019hui une source de revenus essentielle pour les artistes. Les fans s\u2019arrachent tee-shirts, gadgets et produits \u00e0 gogo. M\u00eame les CD et vinyles deviennent des objets de collections. Mais cette fr\u00e9n\u00e9sie n\u2019est pas sans inconv\u00e9nient.<\/em><\/p>\n<\/blockquote>\n<p>Source \/ Lire la suite : <a href=\"https:\/\/www.lesechos.fr\/weekend\/business-story\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machine-du-merchandising-2227194\" target=\"_blank\" rel=\"noopener\">\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising<\/a><\/p>\n<p>L\u2019article <a href=\"https:\/\/musiquesactuelles.net\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machine-du-merchandising\/\">\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising<\/a> est apparu en premier sur <a href=\"https:\/\/musiquesactuelles.net\/\">F\u00e9d\u00e9ration Musiques Actuelles Grand Est<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le merchandising est aujourd\u2019hui une source de revenus essentielle pour les artistes. Les fans s\u2019arrachent tee-shirts, gadgets et produits \u00e0 gogo. M\u00eame les CD et vinyles deviennent des objets de collections. Mais cette fr\u00e9n\u00e9sie n\u2019est pas sans inconv\u00e9nient. Source \/ Lire la suite : \u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising L\u2019article \u00ab Avant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14936752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14936751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising - HIERO STRASBOURG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hierostrasbourg.com\/index.php\/2026\/04\/19\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising - HIERO STRASBOURG\" \/>\n<meta property=\"og:description\" content=\"Le merchandising est aujourd\u2019hui une source de revenus essentielle pour les artistes. Les fans s\u2019arrachent tee-shirts, gadgets et produits \u00e0 gogo. M\u00eame les CD et vinyles deviennent des objets de collections. Mais cette fr\u00e9n\u00e9sie n\u2019est pas sans inconv\u00e9nient. Source \/ Lire la suite : \u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. Aujourd\u2019hui, pour les fans, c\u2019est un vrai code social \u00bb : la cash machine du merchandising L\u2019article \u00ab Avant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hierostrasbourg.com\/index.php\/2026\/04\/19\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\/\" \/>\n<meta property=\"og:site_name\" content=\"HIERO STRASBOURG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fedehierostrasbourg\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-19T19:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musiquesactuelles.net\/wp-content\/uploads\/2024\/02\/lesechos-74-150x150.png\" \/>\n<meta name=\"author\" content=\"hiero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hierostrasbourg\" \/>\n<meta name=\"twitter:site\" content=\"@hierostrasbourg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"hiero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hierostrasbourg.com\\\/index.php\\\/2026\\\/04\\\/19\\\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hierostrasbourg.com\\\/index.php\\\/2026\\\/04\\\/19\\\/avant-on-achetait-un-tee-shirt-a-la-sortie-dun-concert-comme-on-achetait-une-carte-postale-aujourdhui-pour-les-fans-cest-un-vrai-code-social-la-cash-machi\\\/\"},\"author\":{\"name\":\"hiero\",\"@id\":\"https:\\\/\\\/hierostrasbourg.com\\\/#\\\/schema\\\/person\\\/e35213117dac7d429e5d464590776304\"},\"headline\":\"\u00ab Avant on achetait un tee-shirt \u00e0 la sortie d\u2019un concert comme on achetait une carte postale. 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